How I learned to stop hating software architects

Why I hate(d) architects 1. Architects love to complicate the Hell out of things. They tend to build Rube Goldberg machines rather than simple, elegant, well architected software that performs well in reasonable conditions. Their... Read More

April 3, 2020

Excercise failures and content marketing

Exercise fails Imagine that you are fat, weak and generally out of shape and you want to start to get fit. So you buy a membership to the gym and show up 1-2x a week... Read More

April 2, 2020

Which is better: Content marketing or PPC? Part II

On a previous article I addressed my thoughts on Content marketing vs PPC and a lot of the FUD (Fear, Uncertainty and Doubt) that exists in regards to PPC, often promulgated by content marketing specialists,... Read More

April 1, 2020

Which is better: Content marketing or PPC? Part I

Bad advice There is a lot of misinformation, and very little good, empirical data on content vs paid marketing. Most of the advice you read on social media is anecdotal, self-serving and ultimately wrong e.g.... Read More

April 1, 2020

The Pat Riley Effect – avoid the quality assurance (QA) crush

The QA challenge When you are in QA your “opponent” is invariably whoever you are reviewing. You can be drinking buddies, girlfriend/boyfriend etc – but, if you are any good in QA, you will recognize... Read More

March 23, 2020