Micro-followers

As the knowledgebase worker economy continues to transition to more agile, more remote, more dynamic and more empowered, your classic micromanager is a dying breed, for good reason. Micromanagement gets a bad reputation because of... Read More

April 9, 2020

“As if”

There is a great scene from the movie, Boiler room, about "acting as if". To paraphrase Ben Affleck's character act as if you are the president of the firm act as if you are endowed... Read More

April 9, 2020

“I’ll try my best” and other phrases professionals never use

In this article title I lied, because I implied that there would be other phrases besides "I'll try my best" that I would address here. To be honest, I did the best I could. So... Read More

April 8, 2020

The gift of never having to say “Sorry”

Business isn't life. In life, you will have to apologize for your actions, if your transgressions warrant it. But most (1) mistakes in business are just that, mistakes. They weren't intentional, they didn't lead to... Read More

April 8, 2020

Iron jaws and the ability to accept constructive critisism

Backstory I had this guy working for me, to mask his identity let's call him Adam. I can safety say that he was the "worst" guy that I had worked with in 20 years of... Read More

April 8, 2020

How I learned to stop hating software architects

Why I hate(d) architects 1. Architects love to complicate the Hell out of things. They tend to build Rube Goldberg machines rather than simple, elegant, well architected software that performs well in reasonable conditions. Their... Read More

April 3, 2020

Excercise failures and content marketing

Exercise fails Imagine that you are fat, weak and generally out of shape and you want to start to get fit. So you buy a membership to the gym and show up 1-2x a week... Read More

April 2, 2020

Which is better: Content marketing or PPC? Part II

On a previous article I addressed my thoughts on Content marketing vs PPC and a lot of the FUD (Fear, Uncertainty and Doubt) that exists in regards to PPC, often promulgated by content marketing specialists,... Read More

April 1, 2020

Which is better: Content marketing or PPC? Part I

Bad advice There is a lot of misinformation, and very little good, empirical data on content vs paid marketing. Most of the advice you read on social media is anecdotal, self-serving and ultimately wrong e.g.... Read More

April 1, 2020

The Pat Riley Effect – avoid the quality assurance (QA) crush

The QA challenge When you are in QA your “opponent” is invariably whoever you are reviewing. You can be drinking buddies, girlfriend/boyfriend etc – but, if you are any good in QA, you will recognize... Read More

March 23, 2020