Marketing

Home/Marketing

Excercise failures and content marketing

Exercise fails Imagine that you are fat, weak and generally out of shape and you want to start to get fit. So you buy a membership to the gym and show up 1-2x a week... Read More

April 2, 2020

Which is better: Content marketing or PPC? Part II

On a previous article I addressed my thoughts on Content marketing vs PPC and a lot of the FUD (Fear, Uncertainty and Doubt) that exists in regards to PPC, often promulgated by content marketing specialists,... Read More

April 1, 2020

Which is better: Content marketing or PPC? Part I

Bad advice There is a lot of misinformation, and very little good, empirical data on content vs paid marketing. Most of the advice you read on social media is anecdotal, self-serving and ultimately wrong e.g.... Read More

April 1, 2020