Knowledge workers, including many who are young, urban professionals don’t want long commutes and they certainly don’t want to have to get stuck in traffic. Many don’t even own a car. They prefer to live, work, socialize and relax in communities that are accessible and in close proximity to friends, family and co-workers.

“According to Foot Traffic Ahead, a new report that provides an in-depth look at the impact of walkable urbanism on U.S. real estate, that method exists. On nearly every metric, walkable developments perform better for their citizens, especially economically, which makes it that much more disappointing that so many established policy decisions fly in the face of this data.” (1)

Conversely, they don’t want to feel isolated, holed up in their apartments away from any physical interaction with co-workers aka #AllRemote

That is why creating offices but not mandating they use them aka Working Naked, offers a good balance. When considering a new office location, I would go where your team wants to be.

My son looking at view from our office in Novi Sad, Serbia

At one point we had offices in 4 cities in Serbia including Belgrade, Novi Sad, Subotica and Nis. We found the McDonalds in every city and looked for an office location within 1,000m (and generally less).

We figured that McDonalds would do their research and find the optimal location in the very center of the city for foot traffic, proximity, public transportation access and we’d piggy back off of that.

The one down-side was parking, but in general, I really liked our office locations and would replicate this strategy in the future.

For people that do go to offices, either occasionally or consistently, having a central location, with easy access, close to a lot of amenities where they can interact and engage with others, is IMHO ideal. Even better, if they can walk to the office from their apartment.

(1) Why building walkable cities is the key to economic success